By Ben Eisen
To most people who use the online virtual world of Second Life, the character named Beyers Sellers seems like a typical virtual person. He’s dressed in jeans and a t-shirt, he has a cottage by the beach with a boat nearby. Few would suspect that the man behind this creature is Prof. Robert Bloomfield of the Johnson School of Management.
Beyers Sellers also has a huge magic box on his virtual property that allows him to create a number of different buildings, including a one-room school house. Bloomfield plans to use such a structure this semester to host virtual lectures as part of his class, NMI501: Business and Oversight in Second Life.