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Questioning Imus and Us as Listeners
April 9, 2007 - 2:45amWFAN and MSNBC radio host Don Imus crossed the line on his April 4th broadcast of “Imus in the Morning,” … again. Imus, a member of the National Broadcasters Hall of Fame, has made a living out of making derogatory comments about blacks, jews, and women amongst many other things. Wednesday’s verbal assault against the Rutgers’ women’s basketball team referring to them as “nappy headed ho’s” was just another episode of Imus’ ignorance towards minority groups.
Imus has an extensive history of insensitive comments, and yet, he still remains employed.
In the past, Imus referred to PBS journalist Gwen Ifill, a black woman, as a cleaning lady. It was also reported that Imus referred to Washington Post reporter Howard Kurtz as a “boner-nosed, beanie wearing Jew boy.” Imus even went as far as to say that Sen. Hilary Rodham Clinton “will have cornrows and gold teeth before this fight” with Sen. Barack Obama is over.
And it’s obvious to us all why he still remains employed, his show — thanks to its shock value — attracts a large number of listeners. But when do we, as ethical beings, begin to jettison those shows that simply say things to earn viewers, and therefore earn dollars.
On Friday, the National Association of Black Journalist (NABJ) called for Imus’ removal by Monday morning.
The NABJ released this statement, "What he has said has deeply hurt too many people -- black and white, male and female," said NABJ President Bryan Monroe. "His so-called apology comes two days after the fact, and it is too little, too late."
“Imus in the Morning” sponsors New York Stock Exchange, New York Times, Random House and Newsday have also been under speculation, questioned for the support of the host who has spewed so many insensitive remarks over the course of his career.
On August 17th 2001, during the “All Things Considered,” broadcast on National Public Radio, Imus pledged to cease from some of his insensitive remarks.
BROOKE GLADSTONE: "Back in May of last year, something remarkable happened on 'Imus in the Morning.' Clarence Page, the Washington columnist for the Chicago Tribune and a regular guest on the classy part of the show, asked Imus to take a pledge."
(Soundbite of programming)
"Page: Are you raising your hand?
"IMUS: I have it up.
"PAGE: OK. Number one. I, Don Imus...
"IMUS: I, Don Imus...
"PAGE: . . . do solemnly swear . . .
"IMUS: . . . do solemnly swear . . .
"PAGE: . . . that I will promise to cease all simian references to black athletes. . .
"IMUS: . . . that I will promise to cease all simian references to black athletes. . .
"PAGE: . . . abandon all references to non-criminal blacks as thugs, pimps, muggers and Colt 45 drinkers.
"IMUS: I promise to do that.
Obviously that pledge, just like his apology on Friday, was falsely uttered with no real intent to change.
Will Imus remain employed by WFAN? Probably, the ratings boost — thanks to this controversy — is probably too good for the network to turn down, despite his unconsciousness behind the microphone. And if he does get fired, I wouldn’t be too surprised if another station picks him up, hoping to get the shock-reliant audience to listen. In today’s world -- sadly enough -- when it comes to money, ethics gets thrown out the door.
Invited to Monday’s show are NBC’s Tim Russert, former Boston Globe columnist Tom Oliphant and Newsweek’s Evan Thomas. Unfortunately their presence, along with Imus’ growing negative publicity will probably contribute to one of his better radio shows, numbers-wise, in months. I doubt he gets fired, that is, unless he miraculously loses his viewers. Unfortunately, in today’s state of radio – especially morning radio – it is the DJ’s that pollute their broadcasts with unethical topics and insensitive jokes that grab our attention instead of the ones who can bring the same content without having to degrade a group of people. There is no doubt in my mind that Imus should be fired.
The question remains, we will as listeners, revert from our habits of reluctantly listening to these “shock” disk jockeys?
It is the only way to make sure people like Imus don’t make the air.
We must, as listeners, look for substance and dismiss the shock DJs that grab our attention for all the wrong reasons.
Note: Imus will appear on Rev. Al Sharpton’s radio show today at 1:05 p.m.
Harrison D. Sanford is a Sun Assistant Sports Editor. He can be contacted at hdsanford@cornellsun.com.

Let him say whatever he
Let him say whatever he likes. Let the market decide whether he is worth listening to or not. Let the advertisers determine whether they want to support him or not.
Jokes are jokes
The reason people listen to this man's insulting program is because they receive enjoyment. One man's garbage is another man's treasure, so "we" as listeners don't need to do anything except listen to what "we" want. You don't have to listen, but getting a man kicked off the air for unpopular speech runs counter to the First Amendment and ignores the fact that the people own the airwaves and can choose to listen to what they wish. Ratings are as democratic as it gets in this country, so I advise you to purchase a sense of humor with the money you made from this article.
Imus
I agree wholeheartedly - the problem isn't Don Imus; there are lots of insensitive jerks in the world. The problem is that he gets paid such a huge amount of money because of the vast number of people who salivate at his intense stupidity and buy the products that his sponsors are selling.
It reminds me of Ghandi's answer to the question, "What do you think of Western Civilization?": "I think it would be a good idea."
TM
At this point it's no longer about Imus . . .
It's all about CBS (owner of WFAN-AM) and NBC (owner of his Cable TV simulcaster) and their total failure to take responsibility for the racist and sexist attacks being made on their airwaves and cables. The plug should have been pulled on his microphone (not necessarily his respirator) before his show was over last Wednesday.
We know Imus has a long history of empty apologies and broken promises. He'll always use the crassest stereotypes as a shorthand for an audience with a short attention span. But this time he crossed a line by addressing the appearance, sexual habits, and race of VERY young victims (5 of these 10 players are only Freshmen!). He wants to meet with them?! Talk about adding insult to injury. He should go away. But if he does resign, he will have done the job that NBC and CBS should have done reflexively, if they had any sense of public responsibility. They don't even respond to correspondence, which is why I filed a formal FCC complaint to go over their heads(http://www.fcc.gov/cgb/complaints.html
)
Maybe I'm taking this a little too seriously because I'm a Rutgers alumnus who is very proud of these young women, but I won't let this drop at http://www.beatvisitor.com until Imus is gone.
Imus is right! That's why
Imus is right! That's why when you tell your point of view on any issue that is not politically correct or aceptable by the mainstream you have trouble. I suppose he will get fired the truth however was set. They are what he said.
national ambassadors of the black race
how come every time some black person says white people are the devil or whatever, nobody cares? yet when any single popular white person says anything derogatory whatsoever about any black person, which may or may not be true, the whole big NAACP furor machine goes into full overdrive? It's a ridiculous double standard that black people can say whatever they want about whites but NOT vice versa.
Also, since when do Sharpton and Jesse Jackson collectively represent the entire black race? They are a big part of the problem themselves. Now I must say, Jesse Jackson is a smart man and I respect him, but I do not condone his participation in these sort of matters.
It's Not a BLACK issue
I’m pleased to see that major sponsors are pulling their support of the show. I hope that others will follow. I commend the basketball team and coach for trying to handle this in an exemplary manner. However, I do not believe the decision to cancel the show should be based on them meeting with him. If Imus isn't going to be responsible, then MSNBC should step up to the plate. MSNBC should suspend the show permanently because this isn’t the first time his comments have been insensitive and out of line. His comments should have been offensive to all of America, not just a select few! The team doesn't have to defend who they are and what they have accomplished, because they have done no wrong and that is not the point. Who they are has nothing to do with the responsibility Imus should have portrayed. People who can so comfortably use slanderous remarks should not have access to media such as his show.
Another news journalist brought out a good point “What about RAP entertainters?” GOOD point! No one, regardless, should use remarks that belittle others. RAP is a prime example because the words are filthy, derogatory, demeaning and vulgar! When we support and glorify the RAP media, it is often too easy for it to become the norm for all other media. One is as wrong as the other.
We shouldn’t expect anymore from Imus. He is ignorant and stupid! All the more reason why he does not need to have access (and power) of the media to spread his insane thoughts around. Because there ARE people who will listen. Some for the entertainment and others who will give his comments credence looking for a band wagon to jump on.
Imus - no second chances
I say no second chances for any of these guys. We as consumers and citizens should immediately call for all involved to be immediately fired, boycott their shows, products, etc. No second chances. Same for Mel Gibson, Michael Richards, and all others.
By allowing them to "apologize" their way out of these racist remarks, we're giving tacit approval to at least some level of this language. If these public figures would know that we as the public will not tolerate this type of hateful and demeaning talk (and it IS demeaning) in any way, shape, or form, then the line will be clearly drawn. Those that then support them after this type of outburst will show themselves to be supportive of racist ideas, and we can deal with them, too.
The way that we deal with people who use racist language on a personal level needs to be different than on a public level. The same goes for those who abuse the public trust, such as Tom Delay, Newt Gingrich, Richard Nixon, etc. You can still make your apologies and hope for personal forgiveness, but you no longer have the right to remain a public figure.
let me keep on yacking
i thought the whole clip was pretty funny...nappy headed ho's...i mean theyre awesome athletes, any one of them would kick imus's assss.....but it's free speech and people should stop asking him to quit and stuff.
peace + one love + ho love + gay love = uSA
Imus
Imus should receive the same treatment Trent Lott received.
Imus Charity Ends at Home
What else can we expect from this self-important disc-jerky whose only defense is that he runs a cattle ranch for kids with cancer...a cattle ranch where he lives, all expenses paid by corporate contributors seeking tax relief, while we suffer his continuous self-promotion of all things Imus. Imus foods, Imus cleaning products, with all proceeds shamelessly hustled for the charitable benefit of his cattle ranch where he and his child-bride can dress up like Roy Rogers and Dale Evans and play cowboy. Quite the scheme...I think I'll invite some sick kids to my "condo for kids with cancer" this summer and see if General Motors will donate a half-million dollars worth of vehicles so I can drive them to the pool.
Imus' Guests
Here's another part of the problem: along with Russert, Imus counts NBC White House Correspondent David Gregory, NBC's Andrea Mitchell (who's married to Alan Greenspan) and Senators John Kerry, John McCain and Joe Biden among his legions of prominent regular guests. These guests not only lend credibility to Imus but also make him something of a must-listen among certain circles of media and Washington insiders. It's not just the listeners or the advertisers, but these folks too (and especially, since they draw listeners and advertisers) who ought to be blamed for continuing to support him.
Imus flap
I rarely watch Imus because I get tired of the immature name calling that some fans consider to be humorous. I watched two mornings last week, but I missed his remarks about Rutgers on the morning he let it fly. (I think calling these women jigaboos is just as outrageous.) Picking on people and calling them names isn't funny.
But, I do not think he should be fired. I don't want him to become a martyr, and I think that is a risky possibility if Al Sharpton, Jessie Jackson, et al continue to beat this dead horse. In the midst of all the rhetoric, I have heard a genuine call for dialog about the pernicious effects of racism in our society. Let's not waste this opportunity to address the pain and shame we live with.
IMUS
I used to watch the Imus Program on MSNBC while getting ready for work in the morning. I find some of the content quite funny, but he often crosses the line in what he classifies as comedy. I recently made the decision to stop watching the program, because making fun of people for their beliefs, their looks, or their ethnicity IS NOT FUNNY. Period.... Just because he is an equal opportunity insult specialist, does not make it acceptable. People of decency need to just stop listening and watching such garbage. I am.