All that’s ridiculous about 50 Cent’s rap persona — his bravado, his fantasy, his Vitamin Water — usually doesn’t matter. All that comes after the music. And to his credit, 50 Cent has a great ear for beats. In the past, big beats made big hits. But none of Curtis’ singles have equaled the glitz of “In Da Club” or the lust of “Candy Shop.” What made these singles (50 Cent’s unflappable ego) is now nowhere to be found. Somehow, his swagger can no longer match his success.
Before the album’s release, 50 Cent warned, as he often does, that he would be “switching his style up,” and for us to brace ourselves. But besides a very select few, Curtis’ beats could have been the leftovers from a previous album.