On April 7, 2009, the editorial board of the University of California at Los Angeles’ student-run newspaper was forced to compromise the front page of its news section to run a full-page advertisement in its place. An editorial in the Daily Bruin that day described the decision to run the ad as a “regrettable but relatively unavoidable consequence of the recent financial trends devastating our sources of revenue and our industry.”
Just two days later, the Los Angeles Times — one of the most widely circulated papers in the country — ran an advertisement on their front page. Though labeled as an advertisement, the ad mimicked the Times’ style for original news content, both confusing readers and blurring the sacred divide in journalism between business and editorial content.