C.U. Tick Tocks On-Time

Grad student develops Neverlate alarm clock

Fatigue is a common ailment on college campuses and although Adam Hocherman's invention won't keep you awake during that horrible Monday morning lecture, it will make sure you get there on time. Hocherman '97, who is in his second year at the Johnson Graduate School of Management, created, produced and now distributes the Neverlate 7-Day Alarm Clock through his startup company, American Innovative.

The Neverlate, which had a trial run at 18 stores during the Christmas 2004 season and recently expanded nationwide, allows the user to set seven different wake-up calls, at varying times, for each day of the week. It has sold 30,000 units to retailers, including Linens-n-Things and college bookstores.