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Colleges Mimic Networking Sites to Entice Students

September 24, 2007 - 11:00pm
By Alex Taylor

How do colleges, traditionally grounded in books and papers, make the virtual leap to attract the online generation? Clicking on a website to read information may no longer be enough. The real trick to attracting digital natives, those who have grown up using computers and the Internet, is through networking and the creation of virtual communities.

In an online world that is increasingly dominated by Facebook, MySpace and similar social networking sites, colleges across the country are attempting to model their websites as similar forums to attract prospective students.