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Study: Gender Affects Comfort Food Choice

March 3, 2008 - 12:00am
By Adi Kochavi

Most individuals can think of at least one favorite comfort food. A study by Cornell’s Food and Brand Lab shows these choices may actually be determined not only by taste, but also by gender.

Researcher Brian Wansink, director of the Cornell Food and Brand Lab, explained in his book Mindless Eating: Why We Eat More Than We Think, the correlation between gender differences and comfort food preferences.

“When we gave people a long list of comfort foods and asked them to circle the ones they personally found comforting, men and women might as well have been from Mars and Venus,” Wansink wrote in the book.