open-uri20150422-12561-wsxaoe_8c57d0d2

GUEST ROOM | Air Bud as Embodiment of Corporate Capitalist Dogma

What is more emblematic of the United States’ corporate capitalist narrative than Air Bud? A well-groomed, intelligent Golden Retriever frees himself from an abusive owner to provide both athletic success and companionship to a fatherless boy. Yet, as Air Bud nears its 20th anniversary in a year and change, it is imperative to reconsider this touchstone family film. Is Air Bud a story of basketball glory and family cohesion, of friendship between human and other animal, or is it truly a parable of an oppressive corporate system cloaking the workers’ alientation in false empathy? Buddy, the film’s protagonist, represents the indoctrinated masses.