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GOLDFINE | Alpha Art Bros, Clitoral Bangers and The Chainsmokers

I love The Chainsmokers and I’m bitter about it. I love them the way I love reality television: deeply and wretchedly, gluttonously and gloriously. I love them the way you love a boy who doesn’t know you exist. I’m bitter because The Chainsmokers bought their fame with aural scourge, “#SELFIE,” a pseudo-gesture at cultural critique (about like, image culture or something) that did it’s real work as a femininity-bashing reduction of women to jealousy, narcissism and mirror-primping chatter. I’m bitter because Drew Taggart and Alex Pall are spokesboys of a thriving subculture of Alpha art bros, aka standard edition bros disguised in floral button-ups and Nike Frees, dripping with entrepreneurial smugness; the EDM analogue to the nerds with god complexes who start a successful business exploiting a market trend, care a little bit about their product (they refer to their music as “topline” or “deliverables”) but a lot about making stupid amounts money and being very famous.

Spinning Singles: The Chainsmokers, “Don’t Let Me Down”

So far Andrew Taggart and Alex Pall, the duo that comprises the EDM group The Chainsmokers, are the masters of creating yearly hits. In 2014, it was the group’s song “#Selfie” that garnered them recognition. Last year, “Roses” was warbled on dance floors and blasted in cars everywhere. It was a song that bonded people with diverse musical inclinations all through summer ending, the leaves changing and our waiting for the snow that never came. Perhaps “Don’t Let Me Down” is The Chainsmokers’ triumphant 2016 single.