March 31, 2005

Test Spin: Frankie J.

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If you’ve watched MTV or listened to the radio at all lately, chances are you’ve heard Frankie J.’s new single. A remake of an Aventura hit, the song is comprised of a strong R&B beat laced with soulful Latin ornamentation. I myself, however, had quite a different experience with the song. While stranded on the 405 in L.A. during one of the flash flood warnings that were a frequent occurrence this year, I had to listen to Frankie J.’s “Obsession (No Es Amor)” on repeat for two hours. The effect of enduring a grueling traffic jam in heavy rain to the musical accompaniment of Frankie J. produced a twilight zone effect that did nothing to improve the situation. But I digress.

Having previously proved his vocal talents on his first album, What’s a Man to Do, Frankie J.’s range evident on songs like “Don’t Wanna Try.” His newest album is a collection of manufactured “hits” which rank along the lines of “decent” thanks to heavy production help from Irv Gotti. Branching out from his Kumbia Kings success, The One showcases Frankie J as a true R&B artist with an exploitable image to boot.

Archived article by Tracy Zhang
Arts and Entertainment Editor