So Gossip Girl is back. And sure, it doesn’t have much of an effect on my life. (I only watched like six episodes, and it was only because Blake Lively is a fox, so it’s not even a big deal that I watched that much, right? Right? *Cough*) But yeah, it’s back, and people are excited about it.
Anyways, I bring this up because over the summer the folks behind the show mounted a massive advertising campaign to promote the beginning of the second season, and, as an intern in Manhattan around that time — who was subjected to no less than 6,000 ads a day during my routine treks through Times Square — I am well acquainted with this much vaunted marketing phenomenon.