March 4, 2014

New Software Aims to Revolutionize Music Production

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Jesse Orshan ’14 and Brendan Garrity ’13 have recently developed thinkplay, a technical startup that aims to revolutionize music creation by associating sounds made by physical instruments with digital effects, audio and video clips.

“The whole concept [of thinkplay] is to allow instrumentalists to remain in the forefront of musical innovation, particularly as music becomes computerized,” Orshan said. “It allows musicians to turn notes of their musical instrument into anything. If you can think it, you can play it.”

thinkplay will utilize pitch-tracking technology to enable users to store music notes rom real instruments and associate them with audio and video clips. (Haewon Huang / Sun Staff Photographer)