October 6, 2015

Weill Cornell Medical College Rebrands

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Weill Cornell Medical College announced Tuesday a new name and brand — Weill Cornell Medicine — which will “more comprehensively capture the full scope” of the institution’s mission.

The new name will bring together the three main principles of the institution — “to care, discover and teach” — under one umbrella, according to Sarah Smith, director of media relations for WCM.

The announcement of the new name is the “culmination of a strategic expansion” that has affected all of WCM’s programs, including the medical college, Weill Cornell Graduate School of Medical Sciences and Weill Cornell Physician Organization, according to the University.

Examples of such strategic growth include the 2007 opening of the ambulatory care center called Weill Greenberg Center, the addition of more than 40 medical practices throughout New York City’s boroughs in the past three years and the opening of the Belfer Research Building in 2014, according to a press release.

Dr. Laurie Glimcher, the Stephen and Suzanne Weiss Dean of Weill Cornell Medicine, said in the release that the new name fully captures the patient-centric mission of the institution.

“Weill Cornell Medi­cine has a distinguished legacy of putting patients first, providing them with the finest care and offering the best possible outcomes to ensure that they live healthier lives,” Glimcher said.

President Elizabeth Garrett said in the release that the new Weill Cornell Medicine name is reflective of Cornell University’s culture of “discovery, ambition and creativity.”

“The esteemed physicians and scientists at Weill Cornell Medicine will continue to be trailblazers, their work giving rise to new innovations that will truly make a difference across the globe,” Garrett said.

The new name also underscores the institution’s belief that collaboration is vital in patient care and outcomes, according to the University. Weill Cornell Medicine has existing partnerships with NewYork-Presbyterian Hospital, Rockefeller Univer­sity and Memorial Sloan Kettering Cancer Center, creating a “powerful scientific corridor” in Manhattan’s Upper East Side.

A new logo was also revealed for Weill Cornell Medicine, rendered in a custom font named “1898 Sans” in honor of the medical school’s founding year. The official color palette of WCM consists of red, dark orange, bright orange and yellow.