Have you been online shopping recently and noticed the clothes don't quite look like they used to? If you've been scrolling through your favorite fashion stores, you might have noticed something curious, as the clothes that once pushed boundaries now seem to be embracing a more modest look. Suddenly, those ripped jeans that were a staple are now full-length dark washes, your crop tops are longer and even the mini skirts that used to be daringly short are now grazing your ankles. Button-ups have been sealed at the top, but are these next trends going to come undone?
While it may seem like a simple aesthetic evolution, this trend toward more conservative fashion reflects something deeper, and the rising influence of right-wing politics and ideologies might have to do with it. As the political climate changes, particularly with a resurgence of conservative movements, fashion is one of the many sectors being shaped by these shifts. As subtle alterations to mainstream perceptions of fashion begin to surface, it is only natural to look at its source and the sociological climate at the time. Right-wing politics, often emphasizing traditional values, sits on a sentiment that is now being echoed in fashion trends that celebrate modesty, subtlety and a return to “classic” styles. But this shift isn’t just about the clothes themselves; it’s about what these clothes represent. The move toward more restrained clothing can be seen as a subtle nod to the reemergence of family values, a rejection of progressive ideals and a longing for the so-called simplicity and respectability of previous generations. But what does this mean for consumers?
A clear example of this change can be seen in the rebranding of PrettyLittleThing. Once known for its provocative, edgy designs, the brand has recently shifted toward more structured, neutral-toned clothing with cleaner lines. What was once celebrated as "revealing" has transformed into a more refined, professional aesthetic. This isn’t just about staying relevant — it reflects a larger cultural shift in fashion, aligning with a broader movement towards modesty and refinement.
This shift ties into the rise of “quiet luxury,” a trend that contrasts with the flashy logos and overt displays of wealth that have dominated luxury fashion in recent years. Quiet luxury celebrates understated elegance, focusing on timeless, high-quality pieces over trendiness. It aligns with the "old money" ideal, emphasizing family legacy, preservation and a more structured approach to life. The growing popularity of vintage clothing, classic silhouettes and luxurious fabrics speaks to a cultural longing for stability, particularly as many feel traditional notions of success are being lost in a rapidly changing world.
Similarly, there has been a noticeable rise of the “trad wife” aesthetic, popularized by influencers advocating for traditional gender roles and modesty. This niche trend emphasizes homemaking and more traditional gender expectations, offering a sense of belonging to those alienated by progressive politics. For these individuals, the clothes represent more than just garments — they embody a world where simplicity, respectability, and structure prevail.
In addition to this, fashion brands are shifting their representation of body types. Once champions of inclusivity, many brands are now focusing more on traditional, slim body types, sidelining the representation of plus-sized models. While some brands argue this is simply a stylistic choice, this erasure fits into a larger cultural and political narrative. The exclusion of body diversity reflects the growing pressure to conform to narrow standards of beauty, in contrast to the body-positive movements of the past decade.
So, what does all of this mean for the future of fashion? The shift toward more conservative clothing, coupled with a move away from inclusivity, is not just a change in tastes but a reflection of larger societal shifts. Politics, social values and cultural changes all shape what we wear. As we move further into the 21st century, whether this is a passing phase or the beginning of a more permanent change, one thing remains clear: fashion will always reflect the cultural and political climate of its time. How we dress speaks volumes about how we view the world and how we want the world to see us.
Nadirah Vander Linden is a sophomore in the College of Arts and Sciences. She can be reached at nav27@cornell.edu.
