Arts & Culture
“NOID”: Tyler’s Horror Movie
|
In a 2014 interview with Larry King, Tyler the Creator said that for the future, “[when] people mention my name, I’m next to Wes Anderson or Quentin Tarantino” — some of the world’s greatest film directors. Tyler made his directing debut with his music video for “Yonkers” in 2011, amassing over 150 million views, and since then he has continued to direct for the past 13 years. Knowing this, it was beyond thrilling watching Tyler drop music videos for his new album, “Chromakopia.” Last Friday, he released the music video for his new song “NOID” based on the fear and paranoia he has experienced that ensued with his rising popularity, crazy fan encounters and stalking paparazzi, and how these feelings have led to distrust and a constant anxiety when around the public. Using horror movie tactics, the emotional themes in “NOID” work not only to comment on the lack of boundaries between celebrities and the world, but also to instill the same anxiety in viewers.
“NOID” asks us to feel paranoid. The opening scene, in which Tyler walks against an angry and disgusted crowd, delivers the audience a palpable sense of isolation.