Arts & Culture
JONES | How Bad Can a Good Time Be? A Discussion of Three Versions of U2’s New Single
Have you been keeping up with U2? I hadn’t really checked in since the PR disaster of Songs of Innocence’s 2014 release, when the band attempted to regain relevance and reach a younger audience by forcing everybody with an iPhone to own their music. What they intended as a generous gift was instead received like the act of a tyrannical surveillance-state: many iPhone owners were outraged by the band’s disregard for the normal practices of ownership and consent in the digital world. But don’t count U2 out just yet! It turns out that in the years since Songs of Innocence’s stealth-deposit, U2 has been contemplating the naivete that led them to this colossal miscalculation.