KUBINEC | BeReal is Saving Gen-Z

BeReal walks a middle road between throwing your phone into Beebe Lake and spending your vacation obsessively taking selfies. It’s what I like to call dumb social media — apps whose entire appeal is their limitations. BeReal does not allow users to see follower counts, filter their pictures or post more than once a day. The app exists more or less as an elaborate inside joke between its users, a meme turned to reality. And it’s not alone in the dumb social media category.