PARK | How to Make the Juul Uncool

Dear Juul Labs,

Oh no! Your cool, sleek, highly addictive flash drive of fun has gotten a generation hooked on nicotine and one step closer to death. And now everyone, including Walmart, the President, New York State and China, is sick of your shit. Who would have thought? Certainly not you, who launched the Juul with a “patently youth-oriented” campaign with young models and influencers in a social media frenzy.