More than 50 percent of startups fail in their first five years. Crackle’s new show will likely join that statistic in its first two: StartUp has all the makings of a top-tier prestige drama — dark lighting, sex scenes, cursing, screaming, serious themes — but comes off as totally average. It features strong (for the most part) performances and an intriguing concept, but doesn’t exactly hit its mark. What it lacks in quality, however, it certainly makes up for in heart. It is clear that StartUp is committed to its message but the follow-through just isn’t there.