In a period often referred to as the “information age,” the notion of technological addiction is a fairly pervasive reality, and very much a hot topic of conversation. Written for an audience primed with various science-fiction films and novels about this idea, the expectations for The Feed, Nick Clark Windo’s debut novel, were high. With a title that overtly references the main aspect of popular social media: one’s facebook feed, twitter feed, instagram feed, etc., there was a sense of relevancy to the novel that was almost immediately debunked by the end of chapter one. The novel evoked commentary similar to that of Dave Eggers’s novel The Circle (2013) in an atmosphere of mass-death and suspect forces akin to Oryx and Crake (2003) by Margaret Atwood. However, the execution of The Feed lacked the subtlety and mind-warping prose that allowed for the success of its forebears.