Successful modern restaurants are those which evoke pleasure through both their food and atmosphere. The more “instagrammable” the interior and décor, the more business it will attract — especially from millennials and Gen Z-ers. And in Ithaca, which has more restaurants per capita than NYC, the competition is fierce. There are at least a dozen coffee shops, each small, with high-quality beans and different spirits. The newest is Botanist Coffeehouse, a combination café and flower shop in Fall Creek.