The Cornell Daily Sun (https://cornellsun.com/tag/food-and-brand-lab/)
Cornell University has followed up its two audits by opening yet another investigation into Brian Wansink, a former Cornell professor and food marketing researcher, Provost Michael Kotlikoff announced in a letter on Monday.
“Professor Wansink committed academic misconduct in his research and scholarship, including misreporting of research data, problematic statistical techniques, failure to properly document and preserve research results, and inappropriate authorship,” the investigation concluded.
Prof. Brian Wansink had six of his studies added to the list of his retracted publications on Wednesday. Wansink has had 13 publications retracted in the past 18 months, a turn of events he calls “unjust.”
Six former members of the Food and Brand Lab previously told The Sun that Wansink urged his undergraduate students — some of whom had little or no experience — to use unethical research methods to produce findings that would bring publicity to the lab.
Prof. Brian Wansink, founder and director of the Cornell Food and Brand Lab, has retracted five studies in the last year, staining the reputations of the University and his students, those who worked with him say.
The retracted publication is the food researcher’s fourth full retraction this year, along with at least eight corrections published or forthcoming and a slew of misconduct allegations facing at least 50 of Wansink’s studies.