There’s an old adage that says that images matter much more than facts. It’s one that the 24-hour news cycle has exploited to no end, conflating entire political movements with visuals of a burning car or convincing the American public that Ohio Governor John Kasich — at any given time of day — is stuffing his face with a cheeseburger. The Internet, too, possesses this nefarious power. In one fell swoop, an iconic figure like Michael Jordan may find himself reduced to a teary-eyed meme, just as a tragically slain gorilla may become an overnight martyr. It’s a high-stakes game that mocks the entire field of Public Relations, effectively tying a figure’s reputation to a few unfortunate stills.