Amidst the Pandemic, Masita is Earning Its Spot on the Collegetown Scene
When Jin Kim and Jeesoo Lee opened Masita this past winter, they (like the rest of us) had no way of knowing what was right around the corner. The coronavirus hit restaurant owners incredibly hard, and many Ithaca businesses were forced to close their doors and regroup. Kim and Lee, having only been open for a month, were at a major disadvantage, as they lacked the dedicated fanbase of other established restaurants. Fortunately, Masita was not their first rodeo. Back in South Korea, the two women were longtime business partners and owned multiple successful restaurants together.