Early this week, the internet was consumed by a video of media personality, Kylie Jenner. In the video, Jenner enters her baby’s room and sings, “rise and shine” in a hilariously off-key tone. Amidst the hype, Jenner is selling a $65 poorly-designed rise and shine hoodies. It definitely wasn’t that funny. Of course, capitalizing off internet fame is how she became famous in the first place, but it is quite unsettling that a 22-year-old billionaire would sell such an expensive product, based on a fleeting meme, to her audience that primarily consists of adolescents.