TEST SPIN | Macklemore — GEMINI

To be a Macklemore fan nowadays is to beget ruthless harassment. Ruthless, but honestly much deserved. With his gauche dad-like demeanor, often bluntly unaware lyrics and ostensibly supra-woke politics, Macklemore is undoubtedly the most uncool artist to have ever graced the Billboard Top 100. Maybe it’s because of my proclivity for irony turning into genuine interest, or maybe it’s because of Macklemore’s charming awkwardness, but I’ve stayed a fan since that fateful day that someone sent me the YouTube link to “Thrift Shop.”

Yeah, I said it. I like Macklemore.

Spinning Singles: Macklemore, “White Privilege II”

Macklemore knows what you think of him. He’s aware that he is viewed as a lightweight YouTube rapper, a privileged thief who unfairly profits from black culture. “White Privilege II” is his response, and it’s pure Macklemore: unabashedly sincere, clearly communicated and blatantly uncool. What rubs many people the wrong way about Macklemore isn’t his whiteness as much as his complete lack of guile. Remember, this is the guy who didn’t get that it would be tone-deaf to publically apologize to Kendrick Lamar after beating him out for a Grammy.