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WATCH ME IF YOU CAN | Manufacturing Desire in the Movies
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In the early 1900s, people spent less time at work and there was an increase in wages. For the first time in a while, there was disposable income and more leisure time for the average American. There was also a major shift from the ethic of production to one of consumption. Thus, desire was being manufactured at unprecedented rates. Shopping became an important part of American pop culture, as it was one way to spend leisure time (and money, too).