We all have at least one friend – usually from high school – who thinks they are “deep” for posting pictures of maudlin statements like, “sleep doesn’t help if it’s your soul that’s tired,” in Helvetica on a white background with the Valencia filter on Instagram or Twenty-One Pilots lyrics on FaceBook. The people who typically pull this kind of shit are the ones that tell you that they are “different” from other guys or the girls that are constantly reminding you that they are “like, super weird.” Characterized by technological literacy, pessimism and melodrama, they are the archetypal members of what Noreena Hertz calls Generation K.
What does the K stand for? Katniss – yes, as in Katniss Everdeen from the The Hunger Games. Demographic cohorts are named after the defining event of the generation. The Baby-boomers are defined by the profound impact of being the first generation to come of age in a world post-World War II, and the Millennials are distinguished as the first generation to come of age in the new millennium.