We love the story of a good Fall. Ever since the Garden of Eden, humans have lived in sin; and for as long as there have been sinners, others have relished the task of exposing them. It seems that few things fascinate us as much as a figure that rises to great heights and seems morally unimpeachable, and then is exposed as something else entirely. From Bill Clinton to Bill Cosby, our culture has a special appetite for those who claim to have high morals and are then exposed as ignoble imposters. Maybe this explains Future’s popularity.