SUSSER | Are We Aware?

How far are we willing to go to become aware? What even is the goal of awareness? Is it to promote research for a given disease, to provide information about a previously obscure condition or to make sure we realize the implications of our comments and actions? Or can it take on a more destructive form, such as acts of terrorism intended to promote radical religious views? Recently, it seems like the idea of awareness has become so diluted that each new campaign is mere lip service for an issue.