Kanye doesn’t want his fans to be able to pick and choose. He wants them to love it all and to see all the pieces — his music, his outfits, his fashion line, his Twitter account, his family and their celebrity status — as part of one unified art project. He makes art for the age of social media celebrity, when persona and work are more inextricable than ever. He doesn’t want the art separated from the artist, because he is part of his art. His desire to synthesize was on full display at the bizarre event called Yeezy Season 3 that he threw at Madison Square on Thursday.