BARAN | The Artificial Imperative

Instead, what matters is that we work productively towards meaningful goals which we set. And therein lies the beauty of this theory: there is no need to compare our goals to those of anyone else’s. The static benchmark of the survival imperative has disappeared. The benchmarks for our individual goals are completely context-dependent.

DO | The Myth of Productivity

and saps you of your potent self-restraint. And when you lie feeble on the ground, conquered by your own fleshly impulses, I will probably be right next to you, in the exact same situation.