After a year of development, Brian Schiff ’18, Karl Reis ’18 and Leor Alon ’18 have launched RedRoute, a smartphone-enabled ride-hailing app for college students. “College towns are very unique in that they are generally smaller cities where a huge proportion of the population is students who are under 21 and aren’t insured to drive [commercially],” Schiff said. Schiff explained that Uber struggles in these smaller cities due to a lack of drivers. RedRoute uses GPS and smartphone technology similar to that used by Uber and Lyft. The service connects its users with drivers from partner taxi companies to reach their destinations, Schiff said.