Arts & Culture
YANG | The Romance of Substack and the Illusion of Meritocracy
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Against this backdrop of the illusion of meritocracy, contrary to what Best said in the interview, I argue that Substack does not free journalists from the need to game the social media algorithms. Instead, Substack primarily serves those who have already successfully “gamed” the algorithms — those that have already been rewarded with attention, fame and popularity on existing social media platforms, particularly Twitter.