Spinning Singles: Pusha T, “Untouchable”


“The president of G.O.O.D Music has been announced / A quarter million a year, and that don’t bounce,” raps Pusha T on his latest single, “Untouchable.” The song is the first taste of the 38-year old’s long-awaited sophomore album, King Push, but the rapper born as Terrence Thornton understands what the big news is here: G.O.O.D Music has changed management. Pusha T himself has taken over the position of president from Kanye West, who founded the label in 2004 after the release of The College Dropout, and built it into the star-studded roster it is today. That Kanye would trust his brainchild to Pusha T is no surprise — the two have worked together closely for more than five years now, and West played a big part in helping the former Clipse member find success as a solo artist. However, the announcement symbolically reaffirms every Kanye fan’s most cynical suspicions: that Yeezus himself has turned his back on music in favor of fashion and family. “Untouchable,” then, inevitably feels like a consolation prize — the teddy bear a nice carny gives you if you cry enough.