Ithaca Farmers Market has been a central part of the Ithaca community for over 46 years and a beloved hotspot for nearby students. With over 100 vendors, the market has allowed many aspiring entrepreneurs the chance to start their own business on a small scale without the expenses or risks usually associated with the process. As a result, throughout the years the market has helped grow brands such as Gimme Coffee, Ithaca Hummus and Emmy’s Organics. Although Ithaca Farmers Market was able to stay open during the pandemic, business was far from usual. To maintain social distancing, weekend market vendors were limited to 50% normal capacity, while the Wednesday and Sunday markets were forced to open a month later than usual.