SWAN | Woodstock Idealism in Coachella

Last semester, I wrote an essay about American consumer culture as it arose from 1960s New Left activism. It began like this:
In the summer of 1999, Mark Puma, 28, a native of upstate New York, would be able to experience the cultural phenomenon that had occurred three decades prior and only a few short years before his birth. “Woodstock ’99,” as it was referred to, was expected to be a close emulation of “Woodstock ’69,” perhaps the only discrepancy being a different location – Rome, New York, as opposed to Bethel, New York. On the surface, Woodstock ’99′ really did appear to match the characteristics of its predecessor. A mix of contemporary rock music was being played for a large body of nude and enthusiastic fans, all synthesizing under the influence of marijuana and psychedelic substances.