In the self-directed music video for “Freak,” from her album Honeymoon, Lana Del Rey invites you into her oversaturated, trippy vision of California. Featuring Josh Tillman (Father John Misty), the video is supposedly inspired by his experience dropping acid at a Taylor Swift concert. “Freak” opens with Tillman and Del Rey walking in the desert before she presses a tab of acid on Tillman’s tongue, cuing the hushed chorus “Baby if you wanna leave /Come to California/ Be a freak like me too.”
Sun-drenched and hazy, the rest of the track unfolds lazily like a dream with shots of Tillman surrounded by young women in white and a surreal close-up of Kool Aid gushing down Del Rey’s chin as she drinks. A sequence of the couple slow dancing in a thick fog marks the end of the song “Freak.” The dance continues in silence for a few seconds before switching to an underwater shot and the opening notes of Debussy’s “Claire de lune.” In the rest of the 11-minute track, Del Rey, Tillman, and the young women glide in this glittering underwater place, in a continuation of a scene from her previous video for “Music To Watch Boys To.”
Those who complain about her inauthenticity forget that Lana Del Rey is a purposeful, carefully created persona that produces pop music too weird for the mainstream. Her goal is aesthetic pleasure, and in her self-aware, at times self-mocking art, she achieves it.