YANDAVA | Rupi Kaur and the Rise of Instapoetry

Recently, as I was perusing the poetry section of a Barnes and Noble, I was surprised to come across a section containing volumes by Rupi Kaur, Lang Leav, r. h. sin, and the like. My surprise was not at seeing these collections standing shoulder-to-shoulder with those by Keats and Lorca but at the fact that the sight so resembled the shelves of poetry I’d seen a few weeks earlier at an Anthropologie. These “Instapoets,” as they’ve been called, seem to be everywhere, like a plague of clichés, unpunctuated verse, and ill-timed line breaks. These poets have huge social media followings — take Kaur, for example, who with 1.5 million Instagram followers seems to be the most popular. Kaur first garnered attention when she posted a picture on Instagram of herself in bed on her period, menstrual stains on her pants and bedsheets.