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arts quad

‘Purpose, Profit or Passion-Driven’? 40-Foot Arts Quad Trailer to House Branding Pop-Up

By Winny Sun | September 22, 2019

When Julia Haber — a recent graduate of Syracuse University and the founder of branding company WAYV — approached Entrepreneurship at Cornell’s Director Zachary J. Shulman, ’87 J.D. ’90 with a proposal for an entrepreneurship pop-up event on campus, Shulman gladly agreed.

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