Arts & Culture

Spotify Wrapped and the Marketing of Personal Image

By |

With this year’s Spotify Wrapped expected to drop in the coming days, users around the world are preparing to view and share their listening stats. In anticipation of the annual event, now is a better time than ever to evaluate the positive and negative effects of Spotify Wrapped on music culture. 

For those unaware, the audio streaming provider Spotify introduced Spotify Wrapped in 2016. Each year, in late November or early December, Spotify offers users statistics on the total amount of time they spent listening to audio on the app as well as the artists, songs and genres they listened to the most. Spotify presents this information in an easily shareable format, thus allowing users to post their results on various social media apps. The event serves as an extremely effective marketing campaign, with posts by users essentially acting as free advertisements for the streaming service.

Arts & Culture

Unwrapping Spotify Wrapped

By |

So, as you swipe through your Spotify Wrapped this year, don’t be too harsh. It’s been a long year, and whatever you listened to helped get you through it. Post your stats on Instagram — or don’t. I promise nobody cares as much as you do.