WANG | Gillette is Chasing Profits, Not a Purpose
A YouTube commenter is apoplectic. “Just STOP buying Proctor and Gamble Products.” Another chimes in: “Gillette you just lost a 20 yr. customer.” Over the weekend, Gillette released a short film on YouTube titled “The Best Men Can Be” with a message that was simple, reasonable and needed: men should hold other men accountable for their actions. You’d think something level-headed would get a level-headed response in return. Instead, if you go by YouTube commentators, none seem too pleased.