The Cornell Daily Sun (https://cornellsun.com/author/msalemcornellsun-com/page/5/)
News Editor Ben Eisen’s ’10 recent post on the survival of print journalism in The Sun’s From the Editors blog represents a huge concern flowing through the newspaper industry right now: can print survive alongside web based news.
I’ve always been a bit of a conspiracy theorist. Okay, so perhaps not in the “Who shot JFK?/Where were the air craft carriers for Pearl Harbor?” sort of way… more like in the “CNN is the mouth piece of corporate America” sort of way… So when I stumbled upon an interesting little anomaly in Cornell’s Comprehensive Master Plan, involving a bit of photo-shopping, my first thought was “hold the presses”. My second thought was “well, no one’s updated CMYK in a while…”
Graphic design has always eeked its way into presidential campaigns. Many remember the famous analysis of the Bush/Cheney and Kerry/Edwards logos which analyzed everything from the choice of fonts (obnoxiously bolded sans serif vs. light highbrow serif) to the placement of the flags (firmly anchored vs. flying off the page). All this seemed to confirm Bush’s brawny, strength-obsessed politics, versus the perception of Kerry as an elite weakling.
Current blog logos are photographic, and come in many sizes with no standard typography.
Summertime, and the livin’ is easy! Your dedicated Sun editors are currently scattered across the US (and beyond) enjoying a much needed reprieve from Cornell prelims and endless “Sunny” nights putting together Ithaca’s favorite morning Daily.
Despite these large distances, e-mails have been whizzing over the heartland as we take this break from publication to examine the basic elements of the sun and how to improve them. One fun little project I’ve been working on for the past couple days is a logo for a new blog covering developments in the departure of Provost Biddy Martin.
The new blog logo is much skinnier. The text is more prominently featured in a standard, heavy font. The logo uses two basic colors, and is iconic, rather than photographic.