If you’re a social media user, particularly one on a college campus, there is a good chance you’ve seen an ad for Poppi on your feed. Though it sounds as though it could be a childhood toy, Poppi is actually a prebiotic soda drink––one that is marketed as “a modern soda for the next generation.” Poppi is being marketed toward college students and young adults in general, but more specifically, young women. Cornell’s sorority scene, for instance, is no stranger to endorsing and promoting Poppi drinks. The effects of promoting drinks like Poppi may seem harmless on the surface, but it’s important to consider the implications for body image perception among young women and girls.
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