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The Type-Off Goes National

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Graphic design has always eeked its way into presidential campaigns. Many remember the famous analysis of the Bush/Cheney and Kerry/Edwards logos which analyzed everything from the choice of fonts (obnoxiously bolded sans serif vs. light highbrow serif) to the placement of the flags (firmly anchored vs. flying off the page). All this seemed to confirm Bush’s brawny, strength-obsessed politics, versus the perception of Kerry as an elite weakling.