The Rise (and fall?) of CELSIUS Energy Drinks at Cornell
While CELSIUS drinks and their nutrition labels may appear clean, health-oriented and energizing on shelves, a lot more is going on behind the scenes with this company’s class action lawsuit and marketing promotion. These factors very well could be related to the recent seemingly absurd surplus of drinks found in convenience stores across campus and the reason behind how these drinks have become so accessible and popular at Cornell. Despite being in a complicated and intriguing situation, these drinks are a hit in taking part to energize our student population and may be worth a try for those experienced with caffeine and looking for a new energy drink that is simpler and more effective.