How Television Becomes a Tool for Targeting Voters

Audiences cannot avoid being targeted by political campaigns, but as long as they understand how their viewing preferences influence the perception of their identities or opinions by political campaigns, they will be able to recognize how and why they are targeted by such political advertisements.

BARAN | Vote Responsibly on Election Day

Election Day is quickly approaching. It seems as if everyone has an opinion and a stake in the battle for the presidency. However, the tone of the discourse has mirrored that of the current president’s, even as many participating denounce him. Social media and conversation is rife with half-truths, slander and personal attacks. This is not productive and it is downright hypocritical for opponents of the president.

WILK | On Settling: What happens to a vote deferred?

Four years fill up fast and hold a lot. Namely: A rough presidency, personal growth and the mind-numbing confusion and chaos with which each has been punctuated. Growing since I was sixteen has taken the trajectory of a balloon. I lifted off to a path that promised to float higher and higher, expanding my perspective and peering over an ever-widening landscape of myth and knowns and unknowns, but then all too suddenly touched back down in inevitable deflation, landing me squarely up the steps from the Oak Ave circle, staring at some well-intentioned chalk art that I couldn’t help but meet with a sneer. And a sigh.