The Cornell Daily Sun (https://cornellsun.com/tag/design/page/3/)
The debate of the century: where do I want to spend my nights? Options: in bed, with a tall, dark, and handsome half black-half white masterpiece of a man; at the informative, and equally attractive (but not jump-into-bed-with) Cornell Daily Sun; at MVR in the FSAD studio with my artsy (but, lets face it, I won’t be getting laid) friends, Leah and John; or in bed, alone.
Fact. Giraffes don’t have voice boxes. Nastia Luikin is super nice. Bulletproof vests are made out of a material called Kevlar. There are three basic types of life insurance; term, whole-life, and universal. Light color primaries are subtractive. Arnold Schwarzenegger is my governor. This year is the year of the ox. The Elaboration Likelihood Model is a communications theory invented by Richard Petty and John Cacioppo. Diane Von Furstenburg invented the wrap dress.
Fact. CMYK is cyan, magenta, yellow, and… black?
As her fellow seniors scramble to secure jobs in an ever-dwindling economy, Fiber Science and Apparel Design major Constanza Ontaneda ’09 is forging her own path. A designer who grew up in places as divergent as Romania and Brazil, she’s already started her own international business, Bernales & Goretti, which imports fair-wage clothing made in Peru to be sold in the United States. The Sun sat down with Ontaneda in Risley Hall to discuss her passion for fashion, how she hopes to change Peru and her plans after school.
The Sun: How did you get started in design?
News Editor Ben Eisen’s ’10 recent post on the survival of print journalism in The Sun’s From the Editors blog represents a huge concern flowing through the newspaper industry right now: can print survive alongside web based news.
I’ve always been a bit of a conspiracy theorist. Okay, so perhaps not in the “Who shot JFK?/Where were the air craft carriers for Pearl Harbor?” sort of way… more like in the “CNN is the mouth piece of corporate America” sort of way… So when I stumbled upon an interesting little anomaly in Cornell’s Comprehensive Master Plan, involving a bit of photo-shopping, my first thought was “hold the presses”. My second thought was “well, no one’s updated CMYK in a while…”
Graphic design has always eeked its way into presidential campaigns. Many remember the famous analysis of the Bush/Cheney and Kerry/Edwards logos which analyzed everything from the choice of fonts (obnoxiously bolded sans serif vs. light highbrow serif) to the placement of the flags (firmly anchored vs. flying off the page). All this seemed to confirm Bush’s brawny, strength-obsessed politics, versus the perception of Kerry as an elite weakling.
Summertime, and the livin’ is easy! Your dedicated Sun editors are currently scattered across the US (and beyond) enjoying a much needed reprieve from Cornell prelims and endless “Sunny” nights putting together Ithaca’s favorite morning Daily.
Despite these large distances, e-mails have been whizzing over the heartland as we take this break from publication to examine the basic elements of the sun and how to improve them. One fun little project I’ve been working on for the past couple days is a logo for a new blog covering developments in the departure of Provost Biddy Martin.
Alright people. It’s time for me to confess a dirty little secret. I am a Capricorn… no, not a casual Capricorn— a hard core, anal retentive, pica wielding, algebra-double-checking, relationship-controlling Capricorn. During this stressful time in the life of Cornellians we call “finals week”, I please my anal desires (tehehehe) by making a detailed study schedule.
When a page designer makes a schedule, it of course has to reflect all his design fetishes. For me, it’s neat, clean cut boxes, with gentle shades of green, punctuated by rich bloody red. My font of choice? California FB— light and springy, like the weather that beckons from beyond the library walls.
My first encounter with design was when my first-grade teacher told me to draw a design across a faded sheet of construction paper. As I sat there, a fat, violet Crayola marker resting in my fingers, I felt a looming sense of uncertainty concerning the instructions at hand. A design? Did that really mean we could draw anything?